Louisville Vegan Jerky Co.

Designer: Maria Nicolaou
Project Type: Produced, Commercial Work
Client: Louisville Vegan Jerky Co.
Location: Louisville, Kentucky, USA

Product description:
Louisville Vegan Jerky Co jerky is an all vegan healthy high protein snack. We truly believe our jerky is unique in flavor and texture as we put a lot of time and attention into ingredients and cooking. We handbag every bag and work out of a kitchen in a beautiful victorian neighborhood. We offer a real product that isn’t highly processed or loaded with ingredients for customers ranging from hard core meat eaters to hard core vegans. Our jerky’s flavor comes from high quality spices. We’re currently moving up our production and want to have a better shelf presence in competitive marketplaces.

The Brief:
Make Vegan Jerky Packaging Look Awesome!

We would like the design to have elements of apothecary but with a modern urban feel. Our target audience is 18-35 young vegetarian/vegans but we don’t want to alienate the audience as we have a lot of health food savvy meat eaters that enjoy our jerky as well. Our jerky uses high end ingredients and would like the packaging to reflect the artisan characteristics of the product without actually saying artisan on the package.

The Interpretation:
This packaging is a depiction of historical Old Louisville with an urban twist. Keeping the base colour of the packaging neutral in order to use muted strips of colour and various Louisville legends to differentiate between flavors. The “window” revealing the contents of the packaging is in the Shape of Kentucky, and has a circle pointing out Louisville. Every element used in this packaging was strategically designed and placed for the best possible outcome.