Agency: Hired Guns Creative
Photography: Sean Fenzl
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Nanaimo, BC, Canada
Packaging Materials: Vinyl label, silver cold foil
White Bark Witbier is one of Driftwood Brewery‘s five core products, and their second most popular beer.
For the redesign of this label we focused on evoking an image of intense summer in some undefined, rural part of southern Europe, where citrus groves abound, trips to the market are a regular occurrence, and slow living isn’t a buzz-word but the way things have always been.
The bridge between the succulent interior of a citrus fruit and the bitter oil that protects it is the pith, the white bark that marries the two solitudes. A perfect harmony of citric bitterness, fragrant coriander, round malt and raw wheat.