Director’s Cut Cinema Wine

Agency: Francis Ford Coppola
Designed by Marc Schwarzberg and Francis Coppola Design Team
Location: Napa, United States
Project Type: Produced, Commercial Work

“Winemaking and filmmaking are two great art forms that are very important in the development of California. They both start with raw ingredients—in the case of wine, the land and the grapes, and in the case of film, the script and the actors’ performances. The winemaker takes these raw materials and ferments and blends. He says yes to one batch, no to another. The director does the same thing: a series of yeses and nos, from casting and costuming to edits and sound mixes. In both cases you have to start with top notch raw materials— whether it’s the land or a script.”- Francis Ford Coppola