Life Is Sweet Macarons (Concept)

Agency: SoNice Design Studio
Project Type: Concept
Location: Ternopil, Ukraine
Packaging Content: Macarons

“Life is sweet” is a package design concept for macaroon brand created by SoNice Design Studio.
The main idea was to develop a sweet and festive visual identity that used brightly color elements. The inspiration comes from the world of fantasy and nature as well as flowers, birds and some ethnic elements that bring freshness and sweetness feeling to the product. The macarons packed in the white boxes with colorful watercolor illustration that create a unique and eye-catching effect.