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Mosin Fresh Coffee Concentrate


Agency: Tried&True
Project Type: Produced, Commercial Work
Client: Vitis Industries
Location: Papua New Guinea
Packaging Contents: Liquid Coffee Concentrate
Packaging Materials: Glass Bottle, Clear on clear labelling

Vitis Industries is Papua New Guinea's fastest growing company, 100% PNG owned, producing products for local & global markets.

Lesser known than Coffee Beans and Freeze Dried, Liquid Coffee Concentrate is growing in popularity around the world. Our challenge was to develop an engaging brand consisting of the Estate identity and packaging that showed off this exotic paradise. Talk about an exotic discovery. There was no shortage of rich inspiration from the local environment, the wonderful wild life, stunning fauna and of course the quality of the coffee beans, being amongst the finest organic coffee in the world.

Every care was taken with the illustrations, type & printing to create a piece of art that captured the unique product and place.

What's Unique?
The clear on clear label printing was a complex process to retain the bright colours and detail while achieving an opaque block-out of the dark coffee liquid.






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