Naturpralinen (Student Project)

Designer: Maarit Hautamäki
Project Type: Student Project
School: Brobygrafiska
Course: Packaging design
Tutor: Sara Larsson
Location: Sweden
Packaging Content: Chocolate pralines
Packaging Material: Folding carton

The assignment was to create a logo and a packaging solution that communicates the essence of Naturpralinen: Quality, craftmanship and exclusivity.

I created a logo that reflects craftmanship, like written with chocolate. The packaging solution is traditional with a top out of brown carton to reflect a natural feeling and nostalgia. The bottom is made out of white carton to create a contrast, the product stand out crearly and feels exclusive.