The Yachtsetter

Agency: Anagrama
Project Type: Produced, Commercial Work
Location: Mexico Distrito Federal, Mexico

The Yatchsetter is a service that provides yacht and cabin rentals, offering 3-night weekend sailing and partying vacation tours on the beach. The Yachtsetter offers a unique experience as well as a clothing line of bathing suits, shirts, and other accessories.

The brand explores the combination of elegance and fun, finding its inspiration in nautical language and regattas. Its end result positions The Yachtsetter as an exclusive service that delivers both entertainment and comfort. The elements found within the brand are inspired by signaling communication representative of ships, as well as the shields, medals, and flags that are used in regattas. The logo draws play from the formations and landscapes that occur from regattas, while the brand’s color palette results from the contrast found in the colors that are present in these boat competitions and maritime signal flags.