• Olive Oil Cooperative of Viannos (Bienna)


    Agency: lazy snail
    Creative Director: Ioanna Drakaki
    Art Director: Serafim Stroumpis
    Illustrator: Kostas Kiriakakis
    Photographer: Jannik Weylandt
    Project Type: Produced, Commercial Work
    Client: Olive Oil Cooperative of Viannos
    Location: Greece
    Packaging Content: Extra virgin olive oil
    Packaging Materials: Screen printing, Aluminium

    65 friends and olive producers from the Cretan village Viannos* decided to form their own cooperative and create their own olive oil brand.

    The PDO Viannos olive oil is acknowledged for its excellent quality and unique taste due to semi-mountainous terroir of the area.

    We drew our inspiration for the packaging from the producers themselves: we painted the bottle and designed a tree, with the names of all producers as its leaves.

    We wanted to create a simple yet unique and authentic identity for the product.

    *Viannos: Mountain village in Heraklion, Crete, Greece











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