L’Artisan Confiturier (Concept)

Agency: Studio Kalumi
3D design: Juan Carlos Blanco
Project Type: Concept
Location: Barcelona, Spain
Packaging Contents: Jam
Packaging Materials: glass jar, aluminum lid, paper label

L’Artisan Confiturier is a fictitious french jam brand for which we wanted a bold and colorful identity, and to reflect the idea of high quality handmade products. We chose to use watercolor illustrations and hand lettering. The illustrations are used as a pattern for the label around the jar, and depict the content of the jams: only fruits! We also chose unique names for each taste, which adds a quirky touch to the products and helps making the products remembered.

The culture of cheese is very important in France, that is why we imagined this brand of jams not only for breakfast, but also as an innovative way to accompany and enhance the different tastes of cheeses.
The range features 6 tastes and unusual combinations, such as blueberry and chocolate, kiwi and lime, pear and ginger.

What’s Unique?
The use of unique and quirky names for each taste helps making the product remembered by the consumer. The innovative concept of being a jam for toasts as well as to accompany cheeses makes it a unique product.