• Amos



    Agency: Solid Studio
    Project Type: Produced, Commercial Work
    Client: Amos
    Location: Hong Kong
    Packaging Contents: Gummy and Candy
    Packaging Materials: Plastic Bag

    Amos is a Hong Kong company leader in the production and marketing of candy for children, the reference market is international. The company needed a deep rebranding to communicate in a more simple and modern.

    We have embarked on a process of synthesis of the logo amos, reducing each glyph to a simple geometric shape leaving unchanged readability, this process has allowed us to transform each letter in a character. The logo is designed base composed of different characters that from time to time, according to the season or to different tastes, is going to transform and disguise to make the logo “live” and never the same. The branding system, therefore, has its strength and recognition in the mouth and tongue, always used differently to the generic and customized packaging, or belonging to different testimonial, for the seasonal ones.

    What's Unique?
    The packaging is extremely recognizable while changing logo, basic colors and expression. Each package is different but left unchanged the recognizability of the brand.












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