Agency: Solid Studio
Project Type: Produced, Commercial Work
Location: Hong Kong
Packaging Contents: Gummy and Candy
Packaging Materials: Plastic Bag
Amos is a Hong Kong company leader in the production and marketing of candy for children, the reference market is international. The company needed a deep rebranding to communicate in a more simple and modern.
We have embarked on a process of synthesis of the logo amos, reducing each glyph to a simple geometric shape leaving unchanged readability, this process has allowed us to transform each letter in a character. The logo is designed base composed of different characters that from time to time, according to the season or to different tastes, is going to transform and disguise to make the logo “live” and never the same. The branding system, therefore, has its strength and recognition in the mouth and tongue, always used differently to the generic and customized packaging, or belonging to different testimonial, for the seasonal ones.
The packaging is extremely recognizable while changing logo, basic colors and expression. Each package is different but left unchanged the recognizability of the brand.