Project Type: Produced, Commercial Work
Packaging Content: Beer
The company Efes Rus successfully restarted its brand Amsterdam in 2014. After a short period of time, the results of the surveys identified the need to expand the line. Efes Rus together with the agency Viewpoint have developed a new packaging format for beer Amsterdam Navigator – Amsterdam Navigator Shot. This is the first strong “pocket” size beer (237 ml), which is easy to take anywhere and anytime. New Amsterdam has retained all the image elements of the brand and has become even more convenient and closer to the consumer!