APRENDIZ Mezcal

Agency: TORO PINTO
Project Type: Produced, Commercial Work
Packaging Content: Mezcal
Location: Mexico

APRENDIZ is a mezcal by destilería Santasabia. APRENDIZ transalates as apprentice: the goal was to create a friendly product that would feel as an introductory beverage for those who wish to start drinking mezcal . We developed the brand, original artowrk and label design based on the concepts of mystics, alchemy and pop art . This way we aimed the brand to appeal to a contemporary market yet at the same time with a narrative that made references to a mysterious place of origin: A mystical, mysterious Oaxaca, México. As part of the communication design project we also developed the web design and overall narrative contents of the project.