• APRENDIZ Mezcal


    Agency: TORO PINTO
    Project Type: Produced, Commercial Work
    Packaging Content: Mezcal
    Location: Mexico

    APRENDIZ is a mezcal by destilería Santasabia. APRENDIZ transalates as apprentice: the goal was to create a friendly product that would feel as an introductory beverage for those who wish to start drinking mezcal . We developed the brand, original artowrk and label design based on the concepts of mystics, alchemy and pop art . This way we aimed the brand to appeal to a contemporary market yet at the same time with a narrative that made references to a mysterious place of origin: A mystical, mysterious Oaxaca, México. As part of the communication design project we also developed the web design and overall narrative contents of the project.












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