• Beck's Scratchbottle Limited Edition

    Agency: BBDO Berlin
    Creative Managing Director/s: Jan Harbeck
    CCO: Wolfgang Schneider
    Creative Director: Daniel Schweinzer, Lukas Liske, Ricardo Wolff
    Art Director: Nicoals Moles
    Copywriter: Lukas Liske, Charlotte Gärtner
    Kundenberatung: Lindsay Jönsson
    Agency Producer: Michael Pflanz, Markus Kuhn
    Photographer: Michail Paderin, Christian H. Hasselbusch
    Illustration: Jessica Witt, Marianne Nicolas, Simon Stehle, Lena Dirscherl
    Music Zac BronskiZac Bronski
    Motion Design : Marius Menzel
    Project Type: Produced, Commercial Work
    Client: Beck's
    Location: Berlin
    Packaging Contents: Beer bottle
    Packaging Materials: Aluminium, glass

    BECK'S is a traditional beer brewery from North Germany. It's served in almost every bar and nightclub throughout the country and has a history in collaborating with artists and musicians. More and more young beer drinkers tend to prefer small breweries and craft beers instead of big players like BECK'S. We wanted to find a way to make BECK'S more appealing again to a younger and frequently outgoing audience. It's a party phenomenon: people like to scratch shapes into the characteristic aluminum neck of BECK'S bottles. Based on this insight we developed an interactive and playful packaging that turned the whole bottle into an aluminum canvas.

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