Agency: Partly Sunny (Seattle, WA)
Creative Director & Designer: Pat Snavely
Product Photography: David Clugston (Seattle, WA)
Project Type: Produced, Commercial Work
Client: Bluebeard Coffee Roasters
Location: Tacoma, Washington, USA
Packaging Contents: Coffee
Packaging Materials: Foil Bag, Hand-Applied Labels
Seattle-based brand firm, Partly Sunny, developed a bold visual identity and retail packaging system for Bluebeard Coffee Roasters, to launch the brand in a region that is famously over-caffeinated. Style and simplicity helped Bluebeard cut through the coffee clutter. And the Tacoma, WA company has quickly become one of the most beloved brands in the Pacific Northwest.
As a specialty roaster, Bluebeard needed a lot of flexibility in their packaging system, to accommodate a rotating assortment of coffees. Our solution was to develop a hand-applied label system that is color-coded by country of origin. This not only helps differentiate various products, but gives the brand a bold and colorful shelf presence. The bag itself features a flood of dark blue, with the graphics knocking out to let the foil substrate show through (instead of using silver ink). And the crowning detail is a matte varnish that covers the bag, leaving only select areas of glossy finish.