• De Cecco (Student Project)



    Designer: Kajsa Klaesén
    Project Type: Student Project
    School: School of Visual Arts
    Tutor: Louise Fili
    Location: New York, USA
    Packaging Contents: Dry pasta

    Packaging and rebranding project for the Italian brand De Cecco. I wanted to keep their classic color scheme, but changed the hues to give it a fresh update. The idea was to make packaging that would stand out next to other brands, but still have a traditional feel. The circle is a recurring element both in the typography and the cut-outs.













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