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De Cecco (Student Project)



Designer: Kajsa Klaesén
Project Type: Student Project
School: School of Visual Arts
Tutor: Louise Fili
Location: New York, USA
Packaging Contents: Dry pasta

Packaging and rebranding project for the Italian brand De Cecco. I wanted to keep their classic color scheme, but changed the hues to give it a fresh update. The idea was to make packaging that would stand out next to other brands, but still have a traditional feel. The circle is a recurring element both in the typography and the cut-outs.








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