Agency: Carolyn Gavin
Brand Owner: Arvid Nordquist HAB
Project Type: Produced, Commercial Work
Client: Ekorrens Ekologiska
Location: Stockholm, Sweden
Packaging Contents: Chocolate Bars
Packaging Materials: Paper, carton
The Swedish organic brand "Ekorrens Ekologiska" (The Squirrel's Organic) launches three new chocolate bars. We have always tried to communicate the value of organic production through packaging design. This time we printed this text on the inside of the wrapper: "Our ingredients are organic certified. We love supporting organic farmers who have decided to make this a better, cleaner planet by not using artificial fertilizers or chemical pesticides. Our land, our water and of course everything that lives here is happy for that. The cocoa beans we use in the chocolate bars originate from organic and fairtrade certified cooperatives in The Dominician Republic and Peru. To minimize climate impact, we offset the transport carbon emissions all the way from tree to shop. We love it! Don't you?"
The packaging design helps our small organic brand to communicate the value of organic production. With a small marketing budget the unique design helps the products compete with the bigger conventional players on the market.