• Gayelord Hauser



    Agency : Raison Pure Paris
    Art director : Mr Yan Chiabai
    Deputy Director General : Mr Franck D'Andrea
    Type Of Work: Produced, Commercial Work
    Location: France

    Gayelord Hauser - New Brand Positioning By Raison Pure Paris

    Gayelord Hauser, the leading brand in dietetic food on the french market, asked Raison Pure Paris to redefine its brand via a more aspirational approach.

    The modern and lively branding, targets female consumers that seek natural ingredients and feel-good products. Lively yellowish packagings instantly catch the eye and bright color coding, differentiate the benefit of each range, forming a collection of harmonious & pleasurable products.











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