Agency: Clёver Branding
Designer: Dasha MIhaylova
Project Type: Produced, Commercial Work
Location: Moscow, Russia
Packaging Contents: Nuts
Packaging Materials: Plastic
In addition to the variety of products, GSC brings to the market a unique Indian-Russian product - cashew nuts with exotic flavors. For the solution of this problem, the company turned to Clёver Branding.
The real India is perceived by Russians as ambiguous. The same India that we love for bright colors, warm ocean and exotic Indian food. These insights developed the graphic concept of the new product. The design includes original designs and warm contrasting color combinations with a line of 10 SKUs.
On the shelf, the product looks like a nice souvenir from India.