• Hachitokuya Genmainyu

    Agency: Sekilala
    Produce: Chiaki Hayashi (Loftwork Inc.)
    Creative Direction: Shoma Terai (Loftwork Inc.)
    Art Direction, Graphic Design: Atsushi Honda (Sekilala)
    Public Relations: Kazue Nakata (Loftwork Inc.)
    Special Thanks: Shuntaro Kosasa, Takahiro Onaga, Tsutomu Uehara (Ishigaki City) & Loftwork Inc.
    Project Type: Produced, Commercial Work
    Client: Hachitokuya
    Location: Ishigaki Island, Japan
    Packaging Contents: Milk
    Packaging Materials: Glass

    This package was born as a part of a project called “USIO design project” to re-focus on culture and life in Ishigaki-island (a small island located at the south of Okinawa, Japan). I designed this package, especially the logo-part, with a hope to draw worldwide attention at beautiful nature, unique culture, and charming people reside on the island of Ishigaki. The “USIO” project continues to introduce Ishigaki to the world by re-designing packages of local product to express the attractiveness of Ishigaki.

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