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Hachitokuya Genmainyu



Agency: Sekilala
Produce: Chiaki Hayashi (Loftwork Inc.)
Creative Direction: Shoma Terai (Loftwork Inc.)
Art Direction, Graphic Design: Atsushi Honda (Sekilala)
Public Relations: Kazue Nakata (Loftwork Inc.)
Special Thanks: Shuntaro Kosasa, Takahiro Onaga, Tsutomu Uehara (Ishigaki City) & Loftwork Inc.
Project Type: Produced, Commercial Work
Client: Hachitokuya
Location: Ishigaki Island, Japan
Packaging Contents: Milk
Packaging Materials: Glass

This package was born as a part of a project called “USIO design project” to re-focus on culture and life in Ishigaki-island (a small island located at the south of Okinawa, Japan). I designed this package, especially the logo-part, with a hope to draw worldwide attention at beautiful nature, unique culture, and charming people reside on the island of Ishigaki. The “USIO” project continues to introduce Ishigaki to the world by re-designing packages of local product to express the attractiveness of Ishigaki.







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