Agency: Molivi - Design Studio
Art Director: Vicky Chrisafoudi
Project Type: Produced, Commercial Work
Location: Athens, Greece
Packaging Contents: Tube/cream, syrup
‘HealthCare’ is a new dynamic brand of OTC pharmacy products created by OSFE-Logiscoop.
The brief: Create an easy to recognize, functional packaging design which stands out on the shelf while projecting a modern pharmaceutical image.
The project: We developed a simple packaging design, with vibrant colours to differentiate each product category. All important information is concentrated in a circle while with clear anthropocentric vectors we indicated the point on which the medicine acts. The brand we designed conveys the values of trusted and advanced pharmaceutical products.