• Lemonarie

    Agency: STUDIOIN
    Project Type: Produced, Commercial Work
    Client: Lemonarie
    Packaging Content: Lemonade
    Location: Russia

    This summer the STUDIOIN team continued development of their non-alcoholic traditions and created an image for the line of lemonades named «Lemonarie».

    This time the creative team faced a task to maintain the classical style of European soft drinks based on lemon. For this purpose, it was decided to give the brand the natural shape of a lemon and achieve a maximum realism. The design is intended to distinguish the «Lemonarie» from the rest by means of communication between not only a consumer and external design, but product form as well.

    A stylized label keeps the feeling of home-made product. The bottom part of the bottle is transparent, thus it intensifies the perception of the product as a lemonade and makes the drink’s colour visible. Subsequently, the task to come to an actual and communicative visual decision for the new brand has been solved.

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