• Life Easy

    Agency: spoondesign
    Designer: Spyros Doukas
    Photography & Retouching: Math Studio
    Hair styling: Andreas & Thanos
    Make Up: Dimitra Dalari
    Styling : Sofia Kotsikou & Tasos Dimas (Boudoir Βεστιάριο)
    Cocktails made by : Sparcky Majik Moaner
    Models: Katia Dede (ACE models) Sissy Papatsori, Teodora Bjelica (Fashion Cult Models)
    Shooting location : Recipe bar
    Bartender : Spyros Vatikiotis
    Project Type: Produced, Commercial Work
    Client: Delta Foods S.A.
    Location: Athens, Greece
    Packaging Contents: Juice drink

    Life Easy - Juice packaging for professional use

    Who says that solutions for the Professional Sector have to look boring and unexciting?

    Meet Easy*, a line of juices for HoReCa customers developed by Delta Foods, a key retail player in juice and dairy. Inspired by the sensual pleasure typically connected with the juice regime, we went beyond the obvious and incorporated emotion in our design solution. Centered on Pin-Up Girls and a retro visual language, the EASY line of juices breaks the mold and introduces vibrancy and sensuality in a category typically plagued by bluntness.

    * "Easy" (brand and logo) is an existing Delta Foods milk brand for professional use.

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