• Lucca Delicatessen (Student Project)

    Designer: Frida Thomsen
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging 2
    Tutor: Thomas McNulty
    Location: San Francisco, United States
    Packaging Contents: cheese, wine, salami, lemonade, olive oil, pasta, candy, pasta sauce, pesto, sandwich

    Lucca Delicatessen, has been in business since 1929, and is located in the Marina in San Francisco. They have a really strong heritage, with returning loyal costumers. What they don’t have, is a brand identity, to represent themselves in an even more elegant way.

    I wanted to create an identity and packaging system for them that kept their Italian old heritage look, but also had an influence from the ocean and the marina here in San Francisco. A modern and old combination to celebrate their strong business.

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