• MARTY RAY Cocktails



    Agency: Asgard Branding
    Creative Director: David Avakyan
    Designers: David Avakyan, Olga Vologzhaninova, Olga Loseva
    Manager: Irina Lavrenko
    Project Type: Produced, Commercial Work
    Client: Alkon Group
    Location: St. Perersburg, Russia
    Packaging Contents: Cocktails
    Packaging Materials: Aluminium

    Asgard Branding has restyled the line of low-alcohol Marty Ray cocktails for the Alcon Group. The Marty Ray brand was launched in 2003 and today is one of the leaders of the Russian market of low-alcohol products, with a unit market share of 5%, according to ACNielsen as of April 2015.

    The packaging design was renewed last time as far back as 2007. It goes without saying that over time it grew outdated and needed refreshing.

    The project goal was to bring the packaging up to date, while preserving a few recognizable graphic elements. It was also decided to revamp the brand identity, which remained unchanged since the product’s release.

    Asgard’s designers came up with a version where they simplified the presentation of information and cleaned up the background, removing the decorative details and making the Marty Ray packaging bright and easy to read.

    As a result, the design of Marty Ray cocktails now looks more contemporary, stylistically pure and attractive. The product range includes the following flavours: pomegranate, lemon, pineapple, white grapes, feijoa, orange, whiskey-cola, cherry, peach and gin-and-tonic.


    What's Unique?
    Asgard’s designers came up with a version where they simplified the presentation of information and cleaned up the background, removing the decorative details and making the Marty Ray packaging bright and easy to read.











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