• Mumu Vodka (Concept)

    Designer: Denis Kalinin
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Vodka

    An alternative interpretation of iconic tale* of famous Russian writer Turgenev. The black colour label stand as the symbol for the muteness of the tale protagonist, Gerasim; key point of the tale – two bricks – performed via copper foil stamping. Curls and lines pattern represents schizophrenic thinking of Gerasim. Gerasim himself is not shown; instead of him his alter ego, little dog Mumu appears, jumping through the lifebuoy.

    What's Unique?
    Literary work represented via packaging design media. Maximum possible front label for 700 ml bottle, all made of copper foil stamping.

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