Agency: Grafiket Adworks
Creative Director: Berk Pişirici
Art Director: Berk Pişirici
Copywriter: Melih Aydoğmuş
Project Type: Produced, Commercial Work
Client: Orfa Food
Location: Izmir, Turkey
Packaging Contents: Meat, Beef, Sauce, Spices
Packaging Materials: Paper, Paperboard
The idea behind this package is that they’re gourmet and tasty. We wanted to make Orfa's customer feel it's gourmet food. That's why we heavily used to black color in this packaging. And supported with the red color.
Matte black and red instantly catch the eye, and fonts which are used helps to describe the style of design. All the details clearly imply that this is a high quality item that will likely be found at specialty stores.
In terms of matte black and red colors separate the this package from the other ones. Also a good environmental choice that will enhance the meal and keep you full for long. grafiket has created the overall design concept for Orfa Pulled Beef. This includes the branding of the company, product catalogues and of course, the packaging concepts.