• Pod Zidom Wine


    Agency: Señor. Communication and Branding Agency
    Creative Director: Vanja Blumenšajn
    Designer: Imelda Ramović
    Account: Iva Kaligarić
    Project Type: Produced, Commercial Work
    Client: Restaurant "Pod zidom"
    Location: Zagreb, Croatia
    Packaging Contents: Wine

    Challenge:
    Restaurant "Pod zidom" (Croatian for "Behind the wall") launched a new selection of house wines - red and white cuvée that will be sold exclusively in the restaurant.

    Solution:
    Color coded folding front labels symbolically hide their content behind the label ("Behind the wall"). We managed to cover both criteria: wines are easy to distinct one from another and from other fine labels the restaurant offers (waiters already have enough work to do) + simplicity (this criterion is always important to us).











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