Agency: Hired Guns Creative
Photography: Sean Fenzl
Printing: West Key Graphics
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Nanaimo, BC, Canada
Packaging Contents: Craft Beer
Packaging Materials: Vinyl
For this Wild IPA from Driftwood Brewery, our goal was to combine a sense of the beer’s fruity flavours with the untamed nature of the yeast. We chose the name Raised By Wolves for its immediate connections to the wild, as well as to suggest a familiar narrative, setting our scene in the jungle. Bright, saturated, tropical colours helped suggest the flavours of the beer while simultaneously keeping our wolves on the right continent. For a final touch, we pushed our dieline into uncharted territories.
Born of Equinox hops and raised under the influence of Saccharomyces Trois, this beast has developed a taste for mango, citrus and melon, with a nose to match. Hear the call: this one was abandoned to the wild.
The dieline is unlike anything ever seen on a beer label.