• Shadow Beer (Student Project)

    Designer: Zoey Chung
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging design 03
    Tutor: Christine George
    Location: San Francisco
    Packaging Contents: Beer
    Packaging Materials: Paper on the bottle

    Shadow is inspired by “black magic”, which symbolizes the supernatural powers that cannot be seen with naked eyes. The eye logo is the portal to that spiritual essence. In the six pack of Shadow, each bottle has a different taste indicating a “different personality”, and they are represented on the labels as witches hands, scale, sword, moon, sun and fire. The overall style is dark and mysterious.

    What's Unique?
    Gold foil rub down on the matt paper makes the label come alive.

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