Tea As Encyclopedia

Agency: Studio DEZA
Project Type: Produced, Commercial Work
Client: Company Perfect Organics
Location: Russia
Packaging Contents: Tea
Packaging Materials: Paper

Studio DEZA’s task was to create a series of packaging for Perfect Organics classic tea. And to show one of its key advantages: the quality of the tea used for the tea bags is not inferior to the loose leaf tea quality.

In order to attract the tea-lovers’ attention to the tea individually packed products, we decided to tell the secrets of each kind of tea in details. That is why the informative part of the packaging imitates the page of encyclopedia.

By using infographics in botanical illustration style we gave maximum information on the origins and classification of the tea leaves, taste qualities, boiling temperature and consumption options.

What’s Unique?
The uniqueness of the project is in combination of classical and modern traditions: botanical illustrations and infographics.