Agency: CookChick Design
Project Type: Produced, Commercial Work
Client: Thatchers Cider
Location: Brighton, UK
Packaging Contents: Cider
Packaging Materials: Glass Bottle
Thatchers Gold is the UK's no.2 draught cider.
The brand is growing at +18% in the on-trade and in the off-trade Thatchers Gold is growing at +32%.
Cook Chick Design were asked to refresh the packaging in order to convey the brand heritage along with the craft and expertise that Thatchers instil in their cider.
Director Lee Cook says "The rolling countryside scene has become a brand equity for Thatchers Gold over the years. We have added a crafted strength and depth of taste within these golden orchards of Somerset."
The new design is now being rolled out across bottles, cans & draught badges.