Agency: Chad Roberts Design
Project Type: Produced, Commercial Work
Client: www.wildlydelicious.com Wildly Delicious Fine Foods
Location: Toronto, Canada
Packaging Contents: Sauces & Preserves
After two decades of building a successful and well-loved specialty food brand, Wildly Delicious approached us to refresh their identity and packaging. Our redesign streamlines and modernizes the identity without compromising the brand equity of the former mark, and places it at the center of a cohesive brand language. The redesigned product line consists of 70+ products featuring flavor-specific pattern elements, bold colour blocking, and visually cohesive product families.
To reduce the number of printing plates needed to produce 70+ SKUs we carefully selected pairs of PMS colours for each flavour and overprinted them for added depth. This was preferable to printing CMYK, as process inks would not have allowed for the vibrant colour reproduction necessary for shelf visibility, and printing an additional spot colour would have incurred considerable additional plate costs.