Annas Pepparkakor Limited Edition (Student Project)

Designer: Joana Faria Alves
Project Type: Student Project
School: Instituto Politécnico do Cávado e do Ave
Course: Graphic Design
Location: Portugal
Packaging Contents: Tea, Soder Tea, Pepparkaka, Cookies
Packaging Materials: Cardboard, Sateen (stripe)

We were asked to pick an already existing brand within the food market and then think about a different product line with 3 different varieties.

Instead of choosing only one product of a certain brand, I asked if I could use two different products. After my request being approved, I chose to explore the delightful ‘tea time’ tradition. Besides redoing the packaging of the Swedish brand Annas, I join the Soder tea to the package, creating a special/premium edition.

The concept goes around the tea time and the pleasure of reading a book in a beautiful library. The packaging works as a book case and can be placed in a shelf with other books and stay ‘undercovered’. Each package contains 5 individual bags of Soder tea and four sets of 5 cookies. The flavors chosen for the cookies were selected after some study about typical/common Swedish fruits.

It has a sateen stripe so the little drawer can be pulled and each of the stripes goes along with the fruit chosen for each package. I chose dill, cloudberries and lingonberries for the cookies and and a blend of tea very popular in Sweden – the Soder tea.