Designer: Mateusz Białek
Project Type: Produced, Commercial Work
Location: Warsaw, Poland
Packaging Contents: Fruit mousse
Bakoma - present on the market since 1989 - is leading yoghurt producer in Poland. I made this project for Trendmark - Branding Agency.
We were asked to design a packaging for new product in Bakoma portfolio - fruit mousse based on green apples. We decided to introduce elements which communicate the pro-health qualities - white background, simple typography and clean visualistion of ingredients. Our goal was to show fruits in different way than other yoghurt producers - we used a close-up photography for main ingredient - apple, and isolated clean photo for second fruit. We also introduced "+" to the name of product to emphasize pro-health qualities, and to inform about main ingredient (Jabłuszko means Apple in Polish) and secondary ingredient (e.g. Truskawka means Strawberry).
Product available at stores.
Close up photography of ingredient and very clean layout inspirated by pharmaceutical packagings.