Project Type: Concept
Location: London, UK
Packaging Contents: Beer
It all started during a team building night out, when one of us sparked the question: What do you think a Facebook beer would taste and look like? Maybe the motivation of being together while having a joyful time but that enquiry activated our spider-marketer-senses. It took us just a few seconds to outline the main points of why we think it would be a great concept. We went far beyond the point of not only how Facebook’s beer would taste but, how would Facebook’s personality translate into a beer brand? So many questions were on the table: how would the label be? Would they have a slogan? Alcohol level? Who would drink it? And… What would Apple’s, Nike’s or, for example, Arsenal’s be? We adapted famous non-brewed brands into beer brands while maintaining their core, which is what made them become icons, and beer-shaping their slogans along with making some up.
This concept of turning brands into a beverage and keeping their style had never been done before and it managed to entertain and intrigue many viewers.