Agency: Grafiket Adworks
Creative Director: Berk Pişirici
Art Director: Berk Pişirici
Copywriter: Melih Aydoğmuş
Project Type: Produced, Commercial Work
Client: Sarper Beverage
Location: Izmir, Turkey
Packaging Contents: Alcohol, Turkish Raki
Turkish raki is a traditional beverage in Turkey. In this packaging we wanted to use different approaches. Because the other brands always use traditional design styles in raki. Our main objective is take the customers attention with design, taste and brand.
We did not use the traditional design methods like the other raki brands. We aim to differentiate with modern design.