• Beylerbeyi Turkish Raki

    Agency: Grafiket Adworks
    Creative Director: Berk Pişirici
    Art Director: Berk Pişirici
    Copywriter: Melih Aydoğmuş
    Project Type: Produced, Commercial Work
    Client: Sarper Beverage
    Location: Izmir, Turkey
    Packaging Contents: Alcohol, Turkish Raki

    Turkish raki is a traditional beverage in Turkey. In this packaging we wanted to use different approaches. Because the other brands always use traditional design styles in raki. Our main objective is take the customers attention with design, taste and brand.

    What's Unique?
    We did not use the traditional design methods like the other raki brands. We aim to differentiate with modern design.

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