Project Type: Produced, Commercial Work
Client: The Rit Studio
Packaging Contents: Dyes
Integrated branding and design agency bluemarlin has created a visual identity for Rit DyeMore, an advanced new range of textile dyes from Rit. Sitting alongside the brand’s core range, Rit DyeMore is an innovative new product that has the ability to dye both synthetic fabrics and cotton.
In expanding their portfolio, Rit saw an opportunity to give the brand a more contemporary edge, attracting a new generation of creative entrepreneurs and serious crafters.
The vibrant new design is an exuberant celebration of colour that aims to elevate the crafting experience to a professional level. The centred droplet draws the eye and acts as a holding shape for variant information. The layered shades on the pack speak to the flexibility of the product and convey the myriad of colours that can be created. The use of metallic ink and both glossy and matte finishes communicates how this innovative product can dye various materials.
Mary Kay O’Connor, Associate Creative Director at bluemarlin New York said, “Being creatives ourselves gave us the insight to craft a visual identity that would truly resonate with Rit Dye’s target consumers. The result is a range that creates a rainbow on shelf, grabbing attention and conveying the endless creative possibilities.”