Agency: Appartement 103 - Brand Design
Creative Director: Julien Zylbermann
Creative Director: Marc Savary
Project Type: Produced, Commercial Work
Client: Casa Botran
Location: Paris, France
Packaging Contents: Rum, spirits, alcoholic beverages
Casa Botran, the traditional Guatemalan Rum house, wanted to celebrate its 75th anniversary with the world, highlighting its history and passion for blending and crafting the most refined Rum with an exclusive new product.
Botran wanted this NPD to be in itself an invitation to co-creation, a tribute to bartenders and the world of mixology, empowering consumers to make the final decision on their perfect drink and allowing them to emulate mixologists in doing so.
Botran & Co obtains its complex qualities by means of passage through different casks: white oak casks that had been used for American Whisky, toasted casks, and casks in which had been used to age Sherries, ports and fine South American wines, a solid know-how that needed to be highlighted in our design approach.
“We understand that Casa Botran is the first rum maker to release a product that allows the consumers to define the flavor profile of the rum in such a customizable way. Therefore, our creative team was thrilled to bring this ritual concept to life by developing a solution that highlights the heritage as well as the contemporary vision of the company in producing refined aged rums. It’s a unique journey, immersing the consumers into the magical art of mixology” – says Joao Paulo Oliveira, Appartement 103’s Head of Business Development
The crude wooden box contains a 50cl rum bottle that was carefully selected to evoke the craft and preciosity perception of the product, which comes from the family’s private reserve and has been aged for up to 30 years.
The 2 mini 5cl bottles, containing Spiced Rums and Citrus Rum, have been especially designed to compliment the main product, offering consumers with not only an exceptional product, but also the opportunity to explore different tastes by mixing them with Botran & Co. In order to do so, a pipette and an explanatory leaflet have been designed to complete this fabulous set.
“The design is unique and boosts refined detailing. The elegance of the deep dark purple paper allowed us to contrast an exceptional work of gold hot foil typography, expressing the legendary know-how of Casa Botran. The carefully designed embossed stamp on the label, the organic selected paper, as well as the hand drawing screened typeface on the glass, reinforce the long history of the company, ensuring the heritage and quality perception of the brand. The Casa Botran’s shield was placed on the right side of the label, endorsing the product with confidence through a gold hot foil stamp, triggering the consumer's curiosity to turn the bottle around and discover it as a whole” – says Marc Savary, Appartement 103’s Creative Director
In details, you will discover and exceptional work of printing techniques, boosting hot foil detailing, embossing and varnish, textures and screening, offering to the final presentation a real tactile experience and superb hand-crafting VS modernity balance.
Botran & Co was officially launched on the 30th September during Casa Botran’s 75th Anniversary special party at the Casino de Madrid, an offer that becomes even more desirable as it was produced in a limited series of 9.972 units.