Agency: Fresh Bread Design
Designer: Scott Wetzel
Photographer: Essence Photography
Printer: Advanced Labels NW
Project Type: Produced, Commercial Work
Client: Temple Distilling
Location: Arlington, WA, USA
Packaging Contents: Gin (Spirits)
Packaging Materials: Paper
London Dry gin certainly has the impression with many as being a one trick pony. Temple Distilling, however, is bringing a level of depth and elegance to the table with Chapter One gin. A gin with this level of class and sophistication needed to have a label to match. Our intent was to mirror the complexity and beauty of the product (with custom lettering and spot varnish) while creating a quality tactile experience as well, using linen paper and subtle embossing within the filigrees on the lower portion of the label. We used a similar template for the Navy Strength gin as well, adding subtle nautical themes as well as color changes to help differentiate between the two styles.
We created lettering as well as custom filigrees, while utilizing paper styles, embossing to spot varnishes to enhance both the visual and tactile feel. We also created a custom dieline that showcased both the design of the label as well as the shape of the bottle.