• Flying Solo (Student Project)

    Designer: Peter Kanai
    Illustration: Eda Kaban
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging 3
    Tutor: Thomas McNulty
    Location: San Francisco, USA
    Packaging Contents: Wine

    Flying Solo is a cabernet sauvignon designed for Trinchero Family Estates in Napa Valley, California. It targets the millennial generation as they are the fastest growing demographic of wine drinkers in the country.Targeting the millennials requires an entirely different approach than any other demographic. Flying Solo reaches out to the this generation by appealing to their value for self expression, as the man on the flying machine represents the courage to follow your goals regardless of what other may do or say.

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