• Guten Tag!

    Agency: Fabula Branding
    Project Type: Produced, Commercial Work
    Client: Starodub Cheese
    Location: Minsk, Belarus

    Fabula Branding undertook a comprehensive development of the brand of processed cheese spreads for one of the leaders of the Russian cheese market – the company «Cheese Starodub».

    The basis of the design concept – a positive and fun. The mood and tone asked humorous phrase "For every mouth his sandwich," which has become the slogan of the brand as a result. Hence the idea of amusing characters that keep the sandwiches, which follows the outline of the shape of their mouth.

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