Agency: VSM Studio
Project Type: Produced, Commercial Work
Location: Hamburg, Germany
Packaging Contents: Tents
Heimplanet is a German outdoor gear brand whose award-winning, innovative inflatable tent designs have garnered the company global recognition. Heimplanet’s mission is to create outstanding travel equipment that supports you on all your journeys, grand or small. Every Heimplanet product is carefully considered and developed in a way that often challenges conventions, yet always enhances your experience.
The distinctively minimalist packaging design for Heimplanet’s range of tents blends the outdoors with technological references, reflecting the tents’ innovative nature and ease of use. Designed to evoke images of a high-tech, modern lifestyle product, Heimplanet differentiates its products among competitors and inspires customers to explore new ideas in traveling.