Agency: Muru Boutique Creativa
Project Type: Produced, Commercial Work
Client: Cuzco Foods
Packaging Contents: Giant Peruvian Corn
Packaging Materials: Aluminium, paper
We started only with the Nina Muru Logo and a very interesting and delicious product; Giant Peruvian Corn Snacks. Our main challenge was to make the packaging look like a delicious yet premium snack; that you can share with your friends and family, while highlighting the product's Peruvian origins.
We started our research focusing on Peruvian textiles. Bright colors contrasting with deep browns representing the fertile Peruvian soil. We then started to create the patterns inspired in pre-incan designs almost resembling a corn pattern on the top of the pack.
Once the colors were chosen, different photographic styles were proposed to introduce the product and make it attractive to the consumer. We worked with one of the best photography studios in Lima (Profot) which is why the pictures look so great.
The final result: A packaging fun and appealing with a great mix of Peruvian tradition and modern design.
Peruvian geometric pattern with corn illustrations in a colorful packaging that is fun and appealing and with a great mix of Peruvian tradition and modern design.