• Once Upon a Farm



    Agency: BexBrands
    Project Type: Produced, Commercial Work
    Client: Once Upon a Farm
    Location: San Diego, USA
    Packaging Contents: Baby Food
    Packaging Materials: Plastic, Paper

    Once Upon a Farm is one of a few new companies using HPP technology to maintain the flavors and nutrients of the pure and simple ingredients in baby food. We had a great time combining elements from our favorite fairy tales and childhood memories visiting farms. When we looked at current baby food, the shelves literally mimicked a box of crayons. We determined our customer was more sophisticated and would appreciate a more subdued palette, with tiny splashes of color to place emphasis on the drawings of fruits and veggies. We also left a tiny window at the bottom, to further emphasize the natural, wholesome qualities of each recipe.

    What's Unique?
    Most baby food is incredibly unsophisticated, silly and über colorful. We took a more natural, whimsical approach using mostly black and white and just tiny pops of color to add emphasis to the fruits and vegetables.












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