Project Type: Produced, Commercial Work
Location: Barcelona, Spain
At Garrofé, we had the chance to develop the branding, packaging and graphic identity of one of the most revolutionary and innovative Brand and product line for the beauty care market. It is a new Personalised Genomics Cosmetic of Primaderm, consisting in creating an exclusive cosmetic treatment individually based on the DNA of each person.
To project this unique and delicate aspect, we have worked with a very graphic and intuitive naming, based on the distinctive people genetic percentage. We also added the word "gene" to at first sight associate with genomic technology.
Based on the Brand essence; luxury and aseptic, plus the balance between Medical and Beauty, we`ve developed a visual identity that represents luxury contrasted with a sober, pure and minimalist graphic line and packaging structure, using white tones with a touch of silver and grey colors. For the packaging of the luxury kit, we wanted it to be an emotional experience to 'discover' your own personalized cosmetic. To provoke this experience, we've developed a structural design with various stages of opening until you finally reach the products, with an exquisite velvety finish for the outer lid.