Agency: Chance Design
Creative Director & Strategic: Chesco Sánchez
Art Director: Damián Di Patrizio
Project Type: Produced, Commercial Work
Client: Panamera Branding
Packaging Content: Headphones
Our passion has always been music. It fascinates us to see the positive affect the good sounds produces, and influences your state of mind at any time of the day. The brand is born through the primate Alouatta species, defined as the most powerful land animal with its noise emission, producing howls heard up to 3 miles away. We have worked with the primates morphology to achieve a striking symbol with personality. A perfect combination of the power of our products and what we pursue as a trademark. “Simbo” as we call it, has been born and a great brand is being forged.