Agency: WowMe! Design
Project Type: Produced, Commercial Work
Client: Kerry Foods
Packaging Contents: 'Eat in' meal
Packaging Materials: Card
WowMe! Design was asked by Kerry Foods to create the packaging for the new Sharwood’s Takeaway range, consisting of 10 mains and two rice side dishes, offering consumers the choice to mix and match their favourite takeaway dishes.
Andy White, WowMe! Designs Creative Director comments: “Our brief was to create a pack design, including the photographic direction, that would complement the launch of a perfect Saturday night ‘eat in’ meal solution designed specifically to embrace consumer needs for quality ingredients, choice, value for money and something everyone can enjoy and share together, whilst remaining faithful to the existing brand. We are very proud of what we have designed”.
The new range will tap into the £4.2bn takeaway market, supported by in-store, online activity and a compelling Meal Deal (2 mains and 1 side for £4 RRSP).
Charlotte Bourne, FRM brand manager at Kerry Foods comments: “This is a landmark launch for Kerry Foods. The average Brit eats 19 takeaways per year. The new Sharwood’s range is designed to tap into this market, encouraging new shoppers into the FRM aisle by offering them a range from a brand they can trust”.
Charlotte continued "We are extremely pleased with the design that WowMe! has created for the Sharwood's Takeaway range along with the delicious recipe imagery!".
The range will be rolling out across retailers from October 2015, appearing first in ASDA.