Agency: Pemberton & Whitefoord LLP
Creative Director: Simon Pemberton
Senior Designer: Jon Sleeman
Project Type: Produced, Commercial Work
Location: London, UK
Packaging Contents: Non-alcoholic beverages
Packaging Materials: Plastic
Tesco has introduced a range of own-brand, non-alcoholic beverages, designed by the London-based design consultancy, Pemberton & Whitefoord.
The sparkling drinks are intended as mixers and include Indian Tonic Water, Soda Water and Bitter Lemon flavours, featuring low-calorie options.
The redesign has also included shrink-wrapped 6x 250ml and 4x 1litre multipacks.
According to Simon Pemberton, P&W Partner: “The packaging redesigns for the mixers range have been brought up-to-date with these colourful contemporary solutions with a nod towards traditional, nostalgic packaging. We hear that consumers have had an exceedingly positive response to the new designs and flavour options, including Indian Tonic Water with Jasmine”.