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TRUE (Concept)



Agency: Daria Ksenofontova
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Chocolate
Packaging Materials: Carton, hot stamping, embossing, UV varnish

TRUE. High quality chocolate.

While working on this project I was inspired by the female nature. The True chocolate – is a story of real Femininity. Bright rich colors, typography inspired by fashion magazines, light flying flavor composition and the playful tiara from chocolate emphasize the female character of the brand. The edges of taste show different sides of femininity by revealing themselves.

Unpredictability, fashion mania and desire to be attractive in any situation – this is all about women. Change, be different, but still stay women. This is True femininity. Tender Mint, Dreamy Lavender or Flirty Cherry… This is just the beginning. The story to be continued.






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