• Tsumari Soba



    Agency: Sekilala
    Produce: Chiaki Hayashi (Loftwork Inc.)
    Creative Direction: Kosuke Kuwabara (Echigo Tsumari Executive Committee)
    Art Direction & Graphic Design: Atsushi Honda (Sekilala)
    Project Type: Produced, Commercial Work
    Client: Tamagakiseimenjyo
    Location: Tokamachi City, Nigata, Japan
    Packaging Contents: Soba
    Packaging Materials: Paper


    The logo and typography was designed to have the feel and tastiness of buckwheat. Being concise and in color of black, it gives a subtle look just like the taste of the soba noodles.












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